Startup Grind Amsterdam

Startup Grind is the largest independent startup community worldwide. Startup Grind’s goals are to educate, connect, help and inspire entrepreneurs everywhere. Currently, the Startup Grind community is present in 115 countries and is engaged with 1,000,000 entrepreneurs across the globe.

The Amsterdam Startup Grind chapter is part of that adventure. Every month, Amsterdam SG hosts an event that features a prominent member of the local startup ecosystem to share their professional experiences on the road to success.

If you would like to learn more about Startup Grind Amsterdam or our upcoming event, read all about it here or simply follow our channels on Facebook or Twitter. …


Startup Grind Amsterdam

The Startup Founder series is about sharing the stories of founders in Amsterdam. It’s about the ups and downs, the beginnings, the milestones, the lessons learned and everything in between during the entrepreneurial journey.

Every month the Startup Grind Amsterdam community gathers for a networking event and invites an entrepreneur from the Amsterdam startup scene for a fireside chat. This month, Startup Grind Amsterdam will have the pleasure of speaking to Daniel Gebler, CTO at Picnic on the 24th of April.

This short article is a compilation of excerpts from the actual interview article with Daniel. …


Messenger bots, marketing strategies & the music industry

Behind The Artist is a Q&A style interview series featuring the people behind the artists; the marketing heroes you don’t hear about that often. They are the ones who help artists build a brand and a strong online presence. We decided to approach these marketing gurus and ask them all about their thoughts on online branding for artists, bots and strategies. They share their thoughts, expertise and their vision for the future.

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Timothy Collins

Can you tell us a bit about yourself and what you do?

My name is Timothy Collins, 22 y/o from Sweden. …


Messenger bots, marketing strategies & the music industry

Behind The Artist is a Q&A style interview series featuring the people behind the artists; the marketing heroes you don’t hear about that often. They are the ones who help artists build a brand and a strong online presence. We decided to approach these marketing gurus and ask them all about their thoughts on online branding for artists, bots and strategies. They share their thoughts, expertise and their vision for the future.

Can you tell us a bit about yourself and what you do?

I’m the Digital Manager at Ignition Records. Prior to my role at Ignition I was at Universal and Sony doing domestic and international digital marketing. …


Messenger bots, marketing strategies & the music industry

Behind The Artist is a Q&A style interview series featuring the people behind the artists; the marketing heroes you don’t hear about that often. They are the ones who help artists build a brand and a strong online presence. We decided to approach these marketing gurus and ask them all about their thoughts on online branding for artists, bots and strategies. They share their thoughts, expertise and their vision for the future.

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Can you tell us a bit about yourself and what you do?

I’ve worked at various record labels over the years but have now been at Beggars for nearly 20 years. …


Messenger bots let you reach 100% of your fans — and Messenger content has higher open rates than almost any other channel, reaching 90–95%. This article series is dedicated to highlighting practices we’ve seen working time and again, to help you get the most out of your Messenger bot.

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What is a Flow? Where can you find it?

Flows is one of the latest features we’ve launched at POP, allowing you to send dynamic messaging campaigns with quick reply buttons and on-demand content. What makes Flows so different from everything else out there is the ease with which you can create an interactive story for your fans.

For now, you can use Flows for outbound messaging. That means that when you want to directly message your fanbase, you can create your Flow and then send it out. Look at it this way: instead of sending out just one line and a bit of text, you can now create a piece of interactive content for your fans to explore. …


Messenger bots, marketing strategies & the music industry

Behind The Artist is a Q&A style interview series featuring the people behind the artists; the marketing heroes you don’t hear about that often. They are the ones who help artists build a brand and a strong online presence. We decided to approach these marketing gurus and ask them all about their thoughts on online branding for artists, bots and strategies. They share their thoughts, expertise and their vision for the future.

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Michael Schneider

Can you tell us a bit about yourself and what you do?

I am the head of Digital for Hard 8 Management & Folsom Records. I handle all things internet / online marketing for our roster of artists which includes Brantley Gilbert, Dashboard Confessional, Dan Layus (Augustana), and The Social Animals
I was the director of artist relations for BandPage and indie label relations for Amazon Music prior to this role. …


Keeping up to date with all that matters

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Source: Unsplash

On a regular basis we curate some of the most interesting pieces of content we have seen about Messenger and messaging in general, bots, digital marketing, and fan engagement. Here are some things you may have missed…

Longer Read: The Bot Politic

Jacqueline Feldman begins to tell her story in The New Yorker by first stating a very important fact; something she noticed when her job became to design the personality of a chatbot called Kai: most bots out there don’t really have a personality.

And the longer she worked on making the Kai bot “friendly but authoritative, engaging but not creepy”, the more she realized certain truths about creating a character for a bot. …


How to get fans to connect with your bot

Messenger bots let you reach 100% of your fans — and Messenger content has higher open rates than almost any other channel, reaching 90–95%. This article series is dedicated to highlighting practices we’ve seen working time and again, to help you get the most out of your Messenger bot.

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Once you’ve launched your Messenger bot, you have to start thinking how to get fans to connect with it. Getting your Messenger bot in front of fans is the first step to unlocking 100% delivery and sky-high open rates that Messenger can deliver. We’re talking numbers above 90%!

Facebook is constantly improving Messenger and the folks over there are always testing the best ways to get your Messenger bot discovered so you can engage your fans through Messenger. …


Messenger bots, marketing strategies & the music industry

Behind The Artist is a Q&A style interview series featuring the people behind the artists; the marketing heroes you don’t hear about that often. They are the ones who help artists build a brand and a strong online presence. We decided to approach these marketing gurus and ask them all about their thoughts on online branding for artists, bots and strategies. They share their thoughts, expertise and their vision for the future.

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Taylor Dempsey

Can you tell us a bit about yourself and what you do?

My roots are in LA, where I started working in film as a production assistant before moving to Nashville to dive into the music scene on the management side. …

About

Veselina Gerova

(Social) media fanatic. Previously content & social @revue; @iampopin. TNW contributor. @vdgerova

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