Amazon Technology Store Refresh

Revolutionising the onsite experience to make discovering products user-centred, as opposed to simply archived by product type previously.

8 months | Thought-leader and project manager | Drove abandonment 18% down

Available across devices: mobile first

Before vs After: people buy solutions then products

Evolution and iteration: keeping what works

Very first slide of the project pitched to kick-off the project: moving away from products and into solution thinking

Breaking up with old habits, striving for high-resolution

Getting buy-in from wider team, giving status updates