Designing my first General Assembly app in a week | Project 1 of UXDi

Spartagram

Today marks the day I designed my first GA app for my fantastic user Bevin. In a sprint week, I produced an app prototype called Spartagram, designed to help Bevin, a body-building enthusiast, find motivation to get through the gym door on those days where he is tempted not to go.

Resources

1 week | 1 user

Skills: Wireframes, Sketching, User Research, Participatory Design, Branding, Interview, Rapid Prototyping, User-flows, Concept mapping,

Tools: Marvel, Keynote

Main objectives

  • Get to know Bevin to identify opportunities for him.
  • Make it easier for Bevin to be motivated to go to the gym.
  • Develop a solution and use his feedback to continually improve.
  • Deliver a app prototype.

My approach

My conversations with Bevin got me to know more about him, his routine and his passions. Our interview revealed he is a young active man who loves his activities, his home life and his social interactions. He has a passion for body-building. I found that his motivation fuels his social life and his activities, especially when he gets to learn new things, or discover things that are close to him.

Through iterations of concept mapping and participatory sketching, I understood that sometimes he’s almost too active to have the energy to do everything he would want, which mostly means he would cut back on the gym, even though that’s something he wants to get more involved with.

“It would be good to go, but I’m not always motivated.”

Challenge

Bevin loves going to the gym. It makes his day feel effective and he likes to push himself.

But sometimes its hard to find motivation. Between end of the day meetings, commute, distance to the gym, catching up with friends both online and offline, it’s easy to be tempted not to go.

What if there was a way to help Bevin go to the gym more often?

After gathering the data, I then went on to the drawing boards to get ideas on paper, narrow the concepts and scope possible solutions.

As ideas we’re developing, Bevin gave me some key insights into his usage of Social Media on Instagram, Snapchat or YouTube where the body-building community has a strong presence.

This informed my decision to make the social element a core functionality of the app so that Bevin could leverage the power of other gym-goers in the same situation as him, needing that little extra kick of motivation.

“It motivates me to know other people are going to the gym. It’s makes it competitive.”

Back to the drawing board. I was now very clear about what I needed to achieve what Bevin wanted. The userflow of the app would focus on content, proximity and social network through a reward system of points that users could share between themselves.

Goal: Help Bevin get motivation points to go frequently to the Gym

Now, I defined what I wanted the screens to look like. Sketching and initial prototyping made these even more precise.


Introducing

Spartagram

Spartagram

  • The first app to help you get through the door of the gym.
  • Motivate your friends, and get motivated by them.
  • Win points when you go, lose points when you don’t.
  • Give points to others to motivate them in return.
  • Or just redeem your’s for exclusive promotions.
  • Independent from what you actually do in the gym!

Bevin was very pleased with the results and really appreciated the prototype which he found gave him a sense of what the app could do, and how easy it was to engage. It was great to develop this for him and see him using it and talking about other users.

The next steps of this project include making it fully digital, integrating sign-up forms, establishing a point strategy to engage users.

Visual Design: After a few weeks, I decided to work on this project again to push it to a high-fidelity prototype:

https://marvelapp.com/28ijf27?emb=1

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