… your customers have to provide some elbow-grease at first to help you along at first? That’s fine. You cannot learn what your customers really want until you are in front of them. A Minimal Product Roadmap gets you in front of them faster.
… in which vehicles are sold is being replaced by the new mobility paradigm in which miles are sold. But in a world in which mobility by the mile is cheap and readily available, mobility will serve as a platform for data and digital services.