It’s time.

Mar 12, 2018 · 3 min read

It’s time. Last week, I asked “What’s the point?” Why did we sit down and decide to develop on a concept that had already been tried and executed. Why did we think we could do it better? I’ll try to answer the questions I asked in this post, to provide a bit of perspective.

I’ll begin by answering entirely truthfully: We’re not really sure. We’re confident we can do better, and we’re excited about what we’re building, and we really think there’s the possibility that somebody might actually use it. Maybe several somebodies.

It’s interesting to look in retrospect at the initial conversations we had about what we were going to build and whether or not there was an actual demand for it. Like I imagine so many conversations in Silicon Valley go, we didn’t have a real contrarian. I love playing devil’s advocate, as does Kaitlin, however I always remember a friend of mine who corrected himself after assuming the position in a conversation.

“The devil doesn’t need an advocate.”

It’s. We need, and are fortunate enough to have, critical and constructive thought at all times from all fronts. Ideas need to be broken down and remolded, reframed and repitched. Some ideas need to be thrown out altogether. Occasionally, one sticks, and a dangerous attachment builds. Nobody want’s to admit that it may be necessary to start over, even though it may very well be.

We don’t need to start over, and through a series of fortunate occurrences and luck we ended up with the right team to make what it is we want to make. All of this is a somewhat indulgent train of thought considering it’s just a class project, but learning experiences are learning experiences, and next time it may really be that big idea.

There’s a hilarious scene in HBO’s Silicon Valley were Russ Hanneman, a character inspired by Mark Cuban, asks:

“ROI. What’s that stand for?”

Return on investment, everyone answers.

“Nope — Radio. On. Internet.”

It’s a scene clearly taking a shot at Mark Cuban’s multi-billion dollar company that was based on an idea that really wasn’t great. Great ideas change the world, good ideas occasionally get bought for billions. Good ideas also have the potential to do a lot of good, and I think that’s where we stand. I really don’t believe that Vibrant will change the world, but I think it can do a lot of good, and I think we can feel really good building it. I know I do, and I’m confident my team does as well.

Our group has a lot of fun, and Vibrant is really coming to look like a worthwhile endeavor. I wish we asked more questions at the beginning, about how and why we decided to build what we did. But I guess that’s the nature of every project. Always ask more questions.



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We are a team of dreamers, of lovers, of explorers, and builders. We want to make our next thing your next thing.

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