How many scrolls does it take to get to the bottom of Kaitlin’s face?

Pictures speak louder than words.

Apr 16, 2018 · 3 min read

The above image is proof.

We are at that point now where we’ve begun looking outwards rather than inwards, and asking questions rather than answering questions nobody asked.

And it’s going pretty well.

Last week I took an abstract approach to our mentality when approaching this PASA (Post App Store Acceptance) period of our project. We made our MVP, and now we’re making our users the MVPs. We led a focus group and it went really, really well. Considering we fell victim to just about every issue that can arise with a focus group (we knew everybody in the room, they were all from similar backgrounds, and experience with our app was varied) we found that the feedback was relatively free from (blatant) bias and we got some really useful feedback.

I told John from Musx last week that I thought our app does what we set out to do well. It’s a beautiful and easy mood tracker. He asked how I know that it’s a good mood tracker, and I had to check myself once again. After meeting with our focus group, we can say with confidence that our app achieves what we set out to do.

“I like that the app makes me take a moment every day to check in, to see how I’m doing.”

Truett Hilliard, a good friend of mine and a beta tester for our app, has been instrumental in providing regular feedback on what he likes about Vibrant and what he doesn’t. He told us the above during our focus group, with unanimous agreement from everybody in the room.

We’re asked how we’re doing every single day but rarely get to actually answer the question. With Vibrant, you can answer with absolute honesty and provide context to your life day to day, month to month, year to year.

Kaitlin has vision

Strategy is hard. Making decisions is harder.

In a little less than two weeks, we have to stand on a stage in front of a good number of people and tell them what it is that our app does. Luckily, after the admission of our app to the app store, our focus groups, and several recent meetings, we have a pretty clear vision going forward (as visualized above).

As previously mentioned in earlier blog posts, we felt freed when we decided with absolute confidence that we were creating a product to maintain mental wellness, not repair it. We are in no position to function as mental health professionals, and the potential ethical and legal complications in the event we assumed that role are unfathomable.

The tone of our presentation will embrace this freedom — the freedom we seek to enable in our users — that self-awareness and self-care can be cool and fun. We are here to help our users with that journey, and we think that come Demo Day, we will be well positioned to do so. After a bit of yoga, some green tea, and a killer presentation, we think you’ll agree.

Good chat. Time to rotate my moodring to “Exhausted”.



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We are a team of dreamers, of lovers, of explorers, and builders. We want to make our next thing your next thing.

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