Andrew makes the rest of us look good.

Zen and the art of redefining a value proposition

Apr 9, 2018 · 3 min read

Well, we did it. We made the thing. It feels like so long ago that Robert Quigley, beta tester and alpha male, fired up the engines of industry contained within these hallowed 40 acres and demanded we deliver excellence.

This feels like the time we’d logically unveil our app in some grander sense. The app is in the app store, we’ve had users download it in places like China, Canada, and Australia, and we’ve got more than enough to convince a crowd at demo day that it’s a finalized product.

See, the thing is though — it’s not finished.

And one day Andrew will make this page look good, too.

If you’ve been on our app, you likely ended up on this image at some point. You also noticed it’s not very good.

Ok, it’s really bad.

That’s ok, because it was never intended to be our final insights page and stands as more of a placeholder than an actual page. Even so, it’s resulted in a certain level of insecurity when we go to show people our app, to share it, to market it. It feels like we’re selling a work in progress, and we believe there’s a lot of work to do before it’s our real V1.

What are we doing to get to what I call the “real V1”?

We met with John Reardon today, who is the founder of music sharing platform Musx, and he asked us some questions we had a really hard time answering. He asked why we had decided our value proposition lies in a resources page. Nobody has told us that’s what they need or want, and nobody has expressed to us that it’s what they needed in their lives.

We’ve become a bit one-track minded, and he provided a lot of insight regarding how we should focus on discovering what, exactly, our value proposition is. Our app does what we say it does pretty well, but it doesn’t do a lot more than that. It’s a pretty mood tracker, and we’re extremely pleased with how it turned out. Even so, it’s going to be exceedingly difficult to convince users to revisit the app every day without something more.

The pitfalls of thinking

John pointed out how frequently we answered his questions with “I think.” So much of our developmental process has been based on what we think, on speculation, and on assumptions. Luckily, our stellar team was able to put out a great base product on that “thinking” alone, but we’re at a point where the product’s value could be realized if we sit down and stop thinking and start asking.

This week, we’re going to sit down with three focus groups and see what people think of our app, what they’d like to see us work on, and what they wish they could get out of an app like Vibrant. We’re going to see what they think of the name Vibrant, of our logo, of the colors we assign to moods. We’re going to put aside our ‘thinking’ and seek a bit of perspective. I guess that’s what Vibrant’s for, right?



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We are a team of dreamers, of lovers, of explorers, and builders. We want to make our next thing your next thing.

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