You are against a hard-fork because it will damage Bitcoin’s brand? This is equivalent to agreeing with the 2008 bank bailout, because otherwise the banking system’s brand would have suffered.
If a hard-work is the correct solution to the current problem (and I believe it is), then surely it should be implemented sooner rather than later. I am confident that nobody wants to end up in a “too big to fail” situation with Bitcoin.
But, anyways, I am not worried too much. The difference between Bitcoin (and other cryptocurrencies) and the mainstream banking system is that the government cannot force people to use a particular cryptocurrency at the expense of another. Switching has very low costs, meaning that, in the long run, the coin best representing the economic interest of its users will inevitably prevail.