It’s worth noting that The Verge also started off with similar ambitions of premium, distinctive content, but quickly got distracted by the wonders of social-friendly content.
Joshua Topolsky’s new site now has a name and some spectacular hires
Gloss
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I disagree. I think that it was clear from the beginning that The Verge wanted to be a mainstream brand producing quality content. And I think they’ve absolutely lived up to that goal.

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