OsòAhïa a case study
Idea brief: OsòAhïa is a procurement logistics app that aims at reducing the cost of production in the food industry by handling the procurement and logistics of these materials(ingredients) used to produce the food. (Your market errand boy on your phone)
Research Background
The cost of buying food/pastries has drastically increased. Food is now very expensive and one of the factors Influencing the increase in the price is the cost of Procurement and logistics of the raw materials (ingredients) used to cook. Most sellers of these raw materials(ingredients) do not handle the delivery of these raw materials to the food vendors which means there will be an extra cost of transportation on the food vendors pocket which translates to increasing the price of the final product because the producer has to make profit.
Problem Statement
Cost of Procurement and logistics of raw materials by food vendors is a major determinant in the price of food from eateries, outlets and food vendors in general. What if you have someone that can handle the logistics of your raw material from cheap, verified sources and reduce the extra expenses of getting these raw materials(ingredients) on your pockets. Sound nice 👍🏽
My Role
UX designer responsible for the app’s designs and experience from conception to delivery.
Responsibility
Conducting interviews, wireframing, low and high-fidelity prototyping, accounting for accessibility, and iterating on designs.
Project Goal
creating a classic, user friendly and easy to navigate interface for users to order the procurement logistics service and save themselves the stress and extras cost of going to the market. everyone is happy.
Solution
OsòAhïa is a mobile app that helps you take away the stress of going to the market and the excess cost of transportation to purchase raw materials for cooking by collaborating with agro businesses and farms and handling the shopping and delivery of whatever food items you want to your doorsteps, all you need is to go to the apps market place and shop for the ingredients you need, add to your cart process the payment and focus on being productive and satisfying your customers( the target market is food vendors who have to shuffle between going to the market and attending to their hungry customers).
User research
The majority of the potential users i spoke to currently go to the market on their own and some go with an experienced person who can guide them in buying what they need, the factors that affects what they buy is;
The price of the food stuff(raw materials) in the market
The mode of transportation they use, some are limited to the amount of things they can carry which means they go back more frequently and also end up spending more money on transportation.
from one of my interviews, the user was excited about the idea but expressed concern how the less literate people will have access to the product’s services i am offering.
The design process
After going through the responses from my interview drew a couple of low fidelity frames through which I developed an Idea.
Wireframes
Style guide
To ensure consistency across all designs and aid easy handoff to developers for execution, the style guide contained
- typography
- spacers
- grids
- colors
- buttons (primary, secondary, tertiary (with & without icons))
- sliders
- components and variants
- input fields
- icons
High Fidelity
The final design was designed to suit users’ needs and provide an easy navigation process for users. It solved most of the user shopping problems and met the fast order/delivery needs of most users.
Prototype
This is the prototype link
Summary
While designing, I learned that the first ideas for the app are just the beginning of the process. Usability studies influenced each iteration of the app’s designs.
I also learned to overcome my own biases and to create a product that is useful to everyone.
The app puts users and their needs first.
Tools I used:
- Figma
- Figjam
- Google Docs
- Zoom (For user interviews)
Thank you for reading my case study. If you’d like to see more of my work and connect with me, my contact information is below.
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