Facebook Reactions,say hello to love,haha,wow, sad, and angry.
YOUR NEWS FEED is about to get a lot more expressive. After months of user testing in a handful of countries, Facebook today is releasing “Reactions” to the rest of the world. The feature isn’t so much a new tool as it is an extension of an existing one; by long-pressing the “like” button, users can now access five additional animated emoji with which to express themselves. Each emotive icon is named for the reaction it’s meant to convey. “Like” you already know — say hello to “love,” “haha,” “wow,” “sad,” and “angry”.
Humanity has been boiled down to six emotions
Like — Facebook designed Reactions so Liking is still as easy ever. You’ll still see the Like button on every post. But now if you tap and hold on it, the Like will expand to reveal the other emotions: Love, Haha, Wow, Sad, and Angry. Drag your finger across and you can select one.
Love — Reactions were created after Mark Zuckerberg told his team “I want to really make it easy for people to give other types of feedback than the Like button in News Feed” according to News Feed engineering manager Tom Alison. Sometimes when a friend shares a post about a tragedy or something that annoys them, it doesn’t feel right to Like it, and commenting can be awkward, but you still want to express empathy.
Wow — By adding Reactions, Facebook will now have a much more accurate perception of what we feel and what kind of posts resonate with each of us. It can use that knowledge to better filter the News Feed to show more things that Wow us.
Haha — We comment “Lol” on so many Facebook posts, that Facebook thought there could be a simpler way. To design Reactions it looked at the most common one-word comments and stickers used on News Feed posts, grouped them together, and found that these six emotions capture almost every way people feel across cultures.
Sad — Facebook seems to have blatantly copied Path’s design for the expandable Like button with basic emotions, yet refused to acknowledge the fellow social network as an inspiration when I asked.
Angry — There’s still no “Dislike” button, and that’s sure to piss some people off.
Originally published at techcrush.co.in on February 24, 2016.