Jago Last Wish — UX Case Study
This project is part of the UI/UX Training Program held by Skilvul and Bank Jago as Challenge Partners. I am not employed or bound by a professional contract by Bank Jago.
Jago
Jago is a digital financial service that focuses on the daily life of users, with the largest ecosystem network in Indonesia. There are many kinds of problems in a person’s daily life, but there are financial products that are used to fulfill these needs. For example, when you are hungry and order GoFood, you pay using GoPay. When you want to be a Youtuber, you need to save to buy mini studio equipment and buy it at Tokopedia. At Jago, although our main business is financial products, we understand that from the user’s perspective what they think about is not the financial product, but the end goal (example: hungry -> eat, become a YouTuber -> make a studio). Therefore, when we want to create a savings product, we don’t stop with just creating a digital account feature, but we also think about integration into services that can provide goods or services that users need. So that everything becomes easy and smooth, for everyday life, future dreams, and activities with friends and family.
Challenge Goal
Provide solutions or services in the form of design prototypes for mobile applications in order to help customers to make plans that anticipate unforeseen events in the future that can affect the livelihoods and/or welfare of their families. It is also possible for our users to use this feature for social purposes, contributing to their environment and community even after death.
Design Process
This challenge is done in the form of groups, which consist of 4 people. The first step is to determine the UX design process approach method used. The method used is design thinking. This method was chosen because of its flexibility, several stages in the Design Thinking process do not need to be done sequentially, even if they are not necessary, according to needs. Thus, project work can be carried out more flexibly and easily.
Empathize
At the empathize stage, Jago provides user criteria needed for the development of its features, such as:
1. 25–35 years old.
2. Man or woman.
3. Work as an employee/employee in any agency.
4. Domiciled in an urban area, SES A & B (level of expenditure per month).
5. Usually searching using Google.
6. Already have insurance from the office where you work.
7. Educated and technology-friendly.
8. Usually use the application for daily needs (buying food, transportation, shopping, and others).
9. Ordinary and want to get cash back as well as discounts.
10. Worried about COVID and have been vaccinated up to two doses.
Define
At this stage, user experiences will be collected as information. The information obtained is a pain point and will be used to determine the things that will be developed and improved on the UX design.
after all pain points are obtained, then the next step is to make a how-might-we for the pain points obtained and vote to get the highest vote to be used in the next stage.
in accordance with the results of the votes obtained, the results of how-might-we are obtained are to provide convenience for the process of insurance claims and wills, process insurance payments, and provide explanations of information about insurance products and wills.
Ideate
Solution ideas will be made based on the results of how-might-we obtained previously.
After getting solution ideas, the next step is to make an affinity diagram to group solution ideas that have similar features.
After grouping solution ideas, the next thing to do is to make a prioritization idea to determine which parts to work on first.
The next step is to implement crazy 8’s method to sketch the UI of a page and vote to determine which UI sketch of the page to use for the next step.
Prototyping
At this stage, the first step that will be made is the user flow and wireframe to be a benchmark when creating a UI design.
After creating a user flow, the next step is to create a wireframe for each user flow that has been created.
the thing that must be done before making a UI design is to make a UI style guide based on the bank Jago application as a guide.
After the wireframe and UI style guide are complete, a UI design will be created for each flow using the elements that have been created previously. This is the final result of the UI design and prototype.
Testing
After completing the UI design and prototype, the next step is testing. Testing is done to determine the level of usability. Before doing usability testing to users, there are several documents that need to be prepared:
1. Stimulus User Research Document
2. Record Data User Research
After the document is provided, the next step is to do usability testing on the user. The document can be parsed at the following link.
