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Vicky Wei
Vicky Wei

Vicky Wei

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From UX: Infinite Scrolling vs. Pagination by Nick Babich

Google experience is a good illustration for this point. Google Images uses infinite scroll because users are able to scan and process images much more quickly than text. Reading a search result takes much longer. This is the reason why their Google Search results still use the more traditional pagination technique.

From UX: Infinite Scrolling vs. Pagination by Nick Babich

There are only a few instances where infinite scrolling is effective. It’s best suited for sites and apps that are streams of user-generated content (Twitter, Facebook, Pinterest, Instagram). Pagination, on the other hand, is well-suited for goal-oriented sites and apps.

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UX: Infinite Scrolling vs. Pagination

Nick Babich

Quitting UX Design: Goodbye, Apple & Yahoo

Marissa Louie

University of Waterloo Systems Design Engineering 2017 Class Profile

Joey Loi