“The most basic of all human needs is the need to understand and be understood. The best way to understand people is to listen to them.” Ralph Nichols — father of the study of listening.
People usually have a very personal reason for why they like or hate a brand, and it is often related to the customer experience. Customer experience is about optimising the customer’s journey before they become unattached and im…
… and tools, you can cater specific messages, product suggestions, and much more to your customers.
That is why personalisation can create memorable customer experiences and awaken the feelings of love.