Instead, we ask the following questions of ourselves: If we’re successful, can it be big? Do we have a differentiated approach to the space? Is it being well-served today? And do we have some competencies that would allow us to be knowledgeable in this area?
… did know from having started businesses before Amazon, as well as from my time at Amazon, was that when you are trying to do something new, it’s really a waste of energy to spend a lot of cycles wondering whether it’s going to be a success or not. We just tried, as much as we could, to stay focused on what we were building instead of wondering whether it would work.