Start with Why — Chapter 14

This book has been a great read. The concept to start with WHY has been very eye opening, and yet very true and simple. One phrase that kept repeating in this book was “people don’t buy WHAT sell until they know WHY you do it.” This is the inspiration people need to know to be loyal to a brand. The book cited many examples of Apple and Harley Davidson to make its point, and being a former Harley owner, I can completely attest to the pride of owning a Harley, not just a motorcycle. Page 224 states: “All organizations start with WHY, but only the great ones keep their WHY clear year after year.” I believe keeping the WHY clear is not only good for employees, but good for consumers too, which in turn should be good for the shareholders as well.