By Victor Santos, CEO and co-founder, Airfox

Photo by William Iven on Unsplash

Since the term “blockchain bubble” reared its head again last year, the world has been reminded that tech speculation is fully capable of dancing financial markets off a cliff.

As regulation in the crypto space evolves, security token offerings (STOs) have been touted as preferable to initial coin offerings (ICOs) as a blockchain-investment model, but clarity is elusive and analogies with the dot-com bubble are plentiful.

This Looks Familiar

In some ways, the comparison to the initial public offering (IPO) frenzy of the late ’90s is apt. At the turn of the last…

Decentralizing digital power is an eminent draw

After rising to unprecedented heights in 2017, Bitcoin value suffered a dramatic free fall in 2018 — as did many other digital currencies. Accompanying the crash were new waves of criticism and plenty of cases of chicanery. Markets ebb and flow, and like everything else, crypto is subject to the tides. At the dawn of 2019, what remains shiny and solid amidst all the wreckage is the fundamental crypto-enabling technology: blockchain.

Transient value in tokens may shift — but blockchain remains undiminished. More than ever, decentralized technology is poised to challenge the supremacy of powerful institutions parading as society’s guardians…

AirFox aims to unlock capital and financial inclusion to the lower socio-economic classes

The last half of a two-part series on Airfox’s company vision and recursive product strategy

This is the second in a two-part series on Airfox’s Company Vision. In the first post, I took a look at my inspiration for the guiding principles for creating our company’s vision. Now I will walk you through the Airfox and AirToken Vision and Recursive Product Strategy for the next three years.


The poor stay poor because of three reasons:

  1. The current banking infrastructure is inefficient and high touch. This results in high costs that hit the poor the hardest.
  2. The poor have a higher…

Part one of a two-part series on Airfox’s company vision and recursive product strategy

This is the first half of a series on creating the Company Vision for Airfox. In this first post, I share my inspiration for the guiding principles of creating our company vision.

We at Airfox define our quality not only on what goals we set for ourselves but on how we progress forward to meet them. We do not drag our feet while we assess the challenges ahead of us. We do not ponder about the multiple risks we’re faced with, nor do we dwell on the dreaded “what if” scenarios all humans privately grapple with when we encounter something…

In theory, the idea of a completely decentralized economy sounds great. It evokes images of a world in which corruption is impossible, and no centralized institution is ever deemed “too big to fail.”

But dreams of an entirely decentralized economy are unrealistic. Anyone who believes the opposite is discounting certain realities such as human nature, the impact of behavioral economics, the unstoppable constraints of nation states and regulators, and our need for leadership in achieving progress.

Psychologically, there’s a reason the idea is attractive. People lust after innovations that promise revolutionthat aim to upend our limited and imperfect…

AirFox A-Team Values

Developing a suite of company values that are conducive to cohesion and growth is crucial to your company’s effectiveness and potential for success.

But as a founder, staying loyal to those values so they prove useful can be more difficult than you might think. You can hire talented people and exude your values with integrity and verve, but you can still end up managing a team of brilliant jerks — one that lacks dedication and crumbles at the first sign of adversity. After all, as some in tech circles would say “Culture eats strategy for breakfast, lunch, and dinner.”


There are two types of companies currently targeting low-income users: those who do so in an exploitative, predatory way, and those who seek to make people’s lives better.

The world needs more of the latter.

Empowering underserved communities and building successful businesses are not mutually exclusive. Poverty is a big problem, and a saving-the-world mission should not only be for non-profits and philanthropic efforts, but also for double bottom line businesses that create more impact and economic value through innovation and technology.

A Favela in Rio De Janeiro Brasil

Across the world, roughly two billion people are unbanked. Another four billion are under-banked. Most live in emerging markets, where formal financial services can often be a serious and intractable problem. Data shows that the underbanked often don’t trust banks, and banking institutions have historically not trusted them.

This is partly due to the fact that the poor lack consistent, if any, employment history since so many still are working within the cash-driven, informal economy (e.g. 51% of Brazil still operates under a pure cash economy). …

AirToken — M-Pesa meets LendingClub on the blockchain

Billions of people lack access to financial and telco services, in fact, the poorer you are the more you pay for these services. In emerging markets, smartphones are usually the only way users have access to digital services, considering it is far cheaper than laptops or computers. The smartphone and the local carriers work as a financial system for low-income prepaid subscribers who use Airtime as a currency for data, minutes, remittances, groceries, utilities etc. Mobile capital access, however, is still far from affordable. …

I am fascinated with globalization and the characteristics of each country’s operations, especially the differences between developing vs. developed markets. Each market has their own unique DNA so markets can’t just be divided into emerging/developed as that diminishes the nuances and individualities of each country. No matter how complex or simple the market, one consistent issue for most of the developing nations is access to capital.

The lack of capital and infrastructure slows growth and prevents the masses from rising to a higher economic class. The result?

· 1.8B people operate in a $10 trillion underground economy

· 2B people…

Victor Santos

Co-Founder & CEO @ AirFox

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