Victor H. Zavala

…e what you’re building. It doesn’t suddenly produce more lightbulb moments of dazzling inspiration. Words are words, a layer of abstraction on top of our true intentions, and swapping one term for another doesn’t change those intentions.

…ut of it. She might have Googled “Design Thinking Criticism” instead of the term “design thinking”. True designers never take process as dogma. They put it through it’s paces and make sure it can stand up to the rigors of the real world.

Context is not as easy to perceive as forms are. We can’t touch context in the same way we can touch an iPhone or a coffee cup or a chair. Instead, we experience the effects of acting within a context when the forms that enable it alter our understanding and behavior.