Learning how to be a PR person is not an easy feat for any entrepreneur, but it’s a good first step to building long-lasting relationships with key stakeholders, be it from the media, partners, and even the community.
Here, we share a few tips on what it takes to be a PR person (even when you aren’t in general) for the benefit of your brand and business.
Be patient. They say patience is a virtue, and you need that for PR. Whether it’s about waiting for coverage or pickups of a story or hearing back from journalists on a pitch made. You have to have that patience to wait because these are unpaid efforts that you cannot demand output right there and there.
Grace under pressure. No matter how difficult it is to deal with a partner, another business or the media, you always have to have grace under pressure. Know when to turn on your adrenaline and when to turn it off. Your face will show it all, so practice keeping a neutral facial expression despite difficult times.
Be confident. Have the nerve to call a reporter, speak in front of a crowd, or even to disclose bad news. Good PR people have the confidence to do all that. You may not like it, but you, more often than not, need to do it under varying circumstances.
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