Victoria Schwer
4 min readOct 2, 2023

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The Rise and Impact of Five-Minute Crafts: Creativity or Clickbait?

Photo by MD_JERRY on Unsplash

In recent years, the internet has witnessed a meteoric rise in the popularity of do-it-yourself (DIY) content, with YouTube channels like “Five-Minute Crafts” leading the charge. Five-Minute Crafts is a digital phenomenon that has captivated millions of viewers worldwide. With its promise of quick and easy solutions to everyday problems, the channel has garnered a massive following. However, the impact of Five-Minute Crafts extends beyond mere entertainment, raising questions about the authenticity of the content, its societal implications, and the true nature of creativity.

The Birth of Five-Minute Crafts

Five-Minute Crafts was launched in 2016 by a media company called The Soul Publishing, and it quickly gained immense popularity. The channel primarily features short videos that offer seemingly clever and innovative solutions to a wide range of problems, from life hacks to beauty tips, home improvements, and cooking recipes. Each video is typically no longer than five minutes, adhering to the promise of providing quick and easy solutions.

Content and Critique

While Five-Minute Crafts has undoubtedly captured the attention of a massive online audience, it has not been without its fair share of criticism. One of the most prominent criticisms is the veracity of the content. Many viewers and experts…

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Victoria Schwer

Entrepreneur, Parent, passive income enthusiast, short stories about a lot of different topics. https://linktr.ee/VictoriaSchwer