Time is money — my two decades of seeking customer value

Wiktor Mazur
Nov 3 · 2 min read

Yes, it is my “hello world” post. I’ve never been doing it but a few times I was about to start. It’s been two decades when my professional journey with Internet services began. The date is even more significant to me because it is evenly half of my life.

So many steps I’ve been done and business paths visited so the moment of sharing my experience turns into action.

If I were to name my business map in one sentence, it would certainly be “searching for value”. I’ve spent not only time but repeatedly also money. I’ve made many mistakes. Sometimes I didn’t quite know, I didn’t define it what my clients were looking for and why should they willing to take a risk choosing products I was worked on. Sounds weird but it’s true, I quite often choose “to deliver” before “to discover”.

An old proverb speaks “may you live in interesting times” and I am lucky to observe how all the new technologies have changed the world over the last years. At the same time we watched some projects go down the dead end. You will ask the question what distinguishes one from the other? I’m sure there are probably many crucial things, but certainly the common denominator is the real value of the service for its clients and the time users learn about delivered value.

In the proceeding blog posts I will share my experiences and conclusions with you.

I’ll break down into basic factors some services and products, focusing on value (also on #timetovalue) and uniqueness — based on Value vs Uniqueness diagram by Guy Kawasaki.

I’ll go through UX-related issues, value and time consuming problems, customer requirements translated as payable value and the user stories as a map to build your business — thanks a lot for UX inspiration from my business partner at UXPin.com Marcin Treder and also Jeff Patton the author of “User Story Mapping”.

And the last but not least, I’ll show you that “time to value” model can be also well seated in processes in the company itself. Its adoption and adaptation to the teams and processes affects the success vector many companies.

Ready? I invite you to track my posts and leave some comments.

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