First Purposes, then Products: define the why before the how

Experiences in the context of the design of personal projects

Photography by: Matheus Bertelli — source: https://www.pexels.com/photo/astronomy-dark-dawn-dusk-573238/

The scenario that most organizations should fear is that which is marked by spending a lot of time worrying about the product, without a clear sense of purpose for that product.

Innovation Designer — Experience Researcher — Consultant — Coach — Speaker — Professor — @Sperientia [studio+lab] founder

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