Three questions to guide innovation and your life
Design with purpose and recognize uncertainty

A previous version of this note was originally published in my Newsletter: Sperientia (Ideas for Creating the User Experience) — I invite you to subscribe.
The essence and foundation of an innovation process are finding answers to the following three questions:
Who is it for?
What is it that you are doing?
What is the change you will achieve with what you are doing?
Although very simple, the questions are powerful. They lead you to the definition of three action paths: identify the people that drive your efforts; identify the reason, problem or need that defines the focus of your effort; and finally, identify the kind of transformation you want to achieve in the product, in the service or in the people that your efforts serve.
If during an innovation process you or your team feels stuck, take a break and discuss the answers you would give at that time to each of those three questions. Allow rediscover the answers and do not stay with the answers of the past. Your answers from the past are gifts from your old self to your new self. Take them only if they benefit you today. Discover what is worth now.
The road to true innovation is defined not by the complexity of your methods or the level of control you have over your results, but by the clarity of your purposes and your honesty in recognizing uncertainties.
Design with purpose.
Finally, think about yourself: What would be the answer to these three questions if you applied them to the design of your life, to your professional career, to your partner plan, or family? What kind of person would you like to become? What are you doing for you? Where are you in you?
Design for you.
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The core of the three questions was stolen, like an artist, from the mental wealth of Seth Godin. The elaboration on the questions is from Víctor M. González, author of this note.
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e-mail: victor.gonzalez@sperientia.com / twitter: @vmgyg
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Copyright © 2018 Víctor M. González
All rights reserved by Víctor Manuel González y González.
All opinions expressed here are personal and do not represent the opinion of my current or former employers, clients or partners.
