The era of 1950s brought along alot of changes in the silhouettes, and patters and colours and way of dressing.In many ways, the 1950s took a big step back, especially for women. During World War II while the men were away, women began to gain an independence that was rare before the war. They left their homes to work in offices and factories, earning and managing their own money. Clothing was heavily restricted throughout and just after the war. Everything from the length of skirts to the size of collars was regulated. This resulted in a slim, straight silhouette. Women wore comfortable clothing like suits and shirtdresses, and even began to regularly wear pants, especially to work. As men returned home from the war, women also returned to the home as wives, mothers and homemakers. There was a migration to newly-built suburbs where life was supposed to be picture-perfect and traditional. Society became very conservative, and there was a rise in affluence. Racism and anti-communism were rampant. There was an air of conformity — everyone wanted to act and look ‘normal.’
Some fashion designers during 1950 were -
The biggest 1950s fashion style moments that defined the decade
Christian Dior’s 1950s fashion
In 1947, Christian Dior permanently changed the fashion industry, as well as created the look that would dominate the next decade. Dubbed the ‘New Look’ by Harper’s Bazaar editor Carmel Snow, Dior’s first fashion collection, shown in Paris, was the exact opposite of the ’40s look. The fabric was luxurious and voluminous. Shoulders were soft instead of squared, the figure was hourglass instead of boxy, and the short, straight skirt of the ration-happy ’40s was replaced by a huge, billowing one that hit at mid-calf. There were also skirts that were so slim and fitted that women found it hard to walk. Bodices were extremely tight, accentuating a tiny waist. Many women were outraged, especially in the United States. Protests were held targeting Dior and his new clothing. Women had just gained a large amount of equality and weren’t ready to give it up — both in work and in fashion. The new clothes used excessive amounts of fabric, needed constant maintenance, and required a complete coordinated accessory collection to be “perfect.” However, after the hardships of the war, everybody was ready for a change, and by the start of the ’50s, everybody was wearing the New Look.
Marilyn Monroe’s 1950s fashion
Gentlemen Prefer Blondes launched Miss Marilyn’s career in 1953, and an international sex symbol and style sensation was born. One of the greatest and most recognisable fashion and beauty icons of all time, she defined glamour for a generation when she belted out Diamonds Are A Girl’s Best Friend. They really don’t make ’em like this any more.
Queen Elizabeth II’s 1950s fashion
Recently recreated in the crown , over 20 million loyal fashion subjects tuned in to watch the Queen’s Coronation back in 1953 and, perhaps more importantly, to see that Norman Hartnell dress. While her mother’s wedding dress was one of the biggest 1920s fashion moments, Queen Elizabeth’s Coronation was even more so in the fifties. Elizabeth didn’t disappoint on the bling factor either, working a gold tassel cape, rich embroidery and ‘more is more’ jewellery on her big day. All hail our new style Queen.
Grace Kelly’s 1950s fashion
Both on and off screen actress Grace Kelly’s outfits were some of the most talked about (and copied) of the decade, but her wedding to Prince Rainer III of Monaco in 1956 called for a bigger and better dress than any she’d worn before. Still cited as one of the most memorable, elegant wedding dresses of all time, her Helen Rose gown even went on to inspire a future royal bride-to-be — Kate Middleton. Now that’s what you call timeless appeal.
Alfred Hitchcock and Edith Head’s 1950s fashion
The legendary director and his go-to Hollywood costume designer were a formidable team, giving us some of the greatest on-screen fashion moments ever — sometimes completely by chance. A Hitchcock heroine was nothing without her accessories, as Grace Kelly proved over and over again in To Catch A Thief, even giving us the first ever IT bag. Hitchcock and Head increased the costume budget to allow Grace’s character Francie to carry an Hermès bag and a few years later, the style was renamed the Kelly in her honour.
Brigitte Bardot’s 1950s fashion
The scene is from the Cannes Film Festival, 1953. Newcomer Bardot is stealing the show, working a hot floral bandeau as only she can. The bikini was invented in 1946 and by the mid 50s, every movie star worth their bombshell status was grabbing headlines by parading the new risqué style on the beach. But it was Brigitte who worked it first, securing the bikini’s status as the must-have fashion item — and her own future career in the process.
Cristobal Balenciaga’s 1950s fashion
Like Dior, Balenciaga’s influence on the 1950s silhouette is now legendary. Between 1953 and 1957 he gave us the balloon jacket, the tunic dress, empire lines and baby dolls — all contributing to a fluid but feminine look.
Like Dior, Balenciaga’s influence on the 1950s silhouette is now legendary. Between 1953 and 1957 he gave us the balloon jacket, the tunic dress, empire lines and baby dolls — all contributing to a fluid but feminine look.
Elvis Presley’s 1950s fashion
Swoon. The poster boy of 1950s fashion invented his own brand of preppy Rockabilly, giving us biker chic, guyliner and high waisted trousers way before Simon Cowell got his hands on them. With his first album release in 1956, Elvis made his mark on both men’s and women’s wardrobes in the late fifties, securing his place on the world’s pop culture radar forever.
Chanel 1950s fashion
Coco Chanel was already making big waves in the 1920s and 1930s fashion industry before the war, but she had another major trick up her (stylish) sleeves when it came to the 1950s. Introducing ‘the Chanel suit’ as we still know it today; a slim tweed number with contrasting bound edges which aimed to offer an elegant but looser alternative to all those New Look nipped waists. Now a fashion icon in its own right, the Chanel suit was reinvented season after season by Coco Chanel’s successor, Karl Lagerfeld.
Sophia Loren’s 1950s fashion
Another major fashion and beauty icon who first came into the spotlight in the 1950s? Yes, really; Italian pin-up Sophia Loren landed her first acting role in Aida in 1953 and became as renowned for her quick wit as much as her looks (that eyeliner, though). ‘Everything you see, I owe to spaghetti,’ she once quipped back to a reporter who commented on her natural hourglass figure. Now there’s an IT girl diet we can get on board with.
Audrey Hepburn and Givenchy 1950s fashion
A lead role in Roman Holiday kicked off Audrey Hepburn’s career in 1953 and, as the parts came flooding in, the world’s new favourite on-screen beauty knew she’d need a better wardrobe. Cue Hubert de Givenchy, a then little-known Parisian designer (imagine!) ready to make his fashionable mark on the big screen. Givenchy’s first costume design was the gold embroidered gown below for Audrey’s character Sabrina in 1954. The results were so beautiful that the pair became firm friends and Givenchy went on to make many more of the star’s costumes, including THAT little black dress in Breakfast At Tiffany’s. There’s no doubt about it, Hepburn and Givenchy’s collaborations were genius, and their relationship helped shape 1950s fashion.
These are certain fashion styles during 1950s which brought a change in fashion.
