The Swinging Sixties

Sixties was the era where a lot of changes took place in fashion. It was an ara of evolution.

There were many designers during this period some were more popuar some were less popular.

Some of them are:

Pierre Cardin

Ossie Clark

Andre Courreges

Yves Saint Laurent

Valentino Garavani

Hubert de Givenchy

Coco Chanel

Paco Rabanne

Emilio Pucci

Zandra Rhode

Here I’m going to be briefing about Andre courreges work during the 60s

Andre Courreges

• André Courrèges was born in France

• He studied civil engineering before pursuing a career in fashion

• In 1945 at age 25 went to Paris to work at a fashion design house

• Becomes assistant to Cristobal Balenciaga, the renowned Spanish designer, throughout the fifties

• Created his own fashion house for haute couture in 1961

• Courrèges was influenced by modern architecture, technology, new fabrics, and modernism and futurism in art and design

• Becomes a designer known for his ultra-modern designs

• 1964 Collection ultimately secures Courrèges the title’Designer of the Space Age’

British Vogue declared 1964 “the year of Courrèges

Significance to the History of Fashion

• Merged Architecture with Fashion.

• Considered a leading figure in introduction of the mini skirt.

• Used new synthetic materials like plastic, PVC, metal, nylon and aluminum.

• Spring-Summer collection of 1964- invention of the “moon girl” look; “Invented” Space-Age-Clothing.

moon girl look
moon girl look

Few of his Designs

Audrey Hepburn in André Courrèges Hat, Do, 1965
André Courrèges, Mini-Dress, 1965
André Courrèges, Short, 1965
Catherine Deneuve in André Courrèges Boots and Coat, 1965
André Courrèges, Pantsuit, 1965
André Courrèges, Mini-Dress, 1965
Wool gaberdine coat, 1967.
Leather mid-calf high boot, 1965.

His USP

Courrèges built his dresses from geometric shapes such as squares, trapezoids, and triangles rather than designing them with flowing lines.

He frequently used polyvinyl chloride (PVC) in his designs, from footwear to eye-wear.

When he used colour it was usually primary colours of red, yellow, blue, or neutrals such as navy, brown, or black, all on a field of white.

The colour was used as trim, a finishing detail, or a bold statement usually highlighting the geometric shapes.

In later years, his choice of colours would move to acid colours and even glow-in-the-dark fashions.

Suit, 1965

Hollywood Connection: In 1967‘s Two For The Road, his clothes appeared on Audrey Hepburn, along with designs from other modern designers of the day such as; John Bates, Paco Rabanne, Mary Quant, and Pucci. His accessories (above) were also featured in her film, How to Steal a Million in 1966.

In 1985, he retired and sold his business and instead focused on painting and sculpture.