Why businesses should go local in their online strategy in India

Vidhu Bennie
Aug 26, 2017 · 2 min read

In this digital era, every business knows the importance of content marketing. This is the most crucial way to engage with customers. Customers gains knowledge about your products and services through creating contents that are both relevant to them and engaging. With the mobile technology penetration, almost all nook and corner of India have access to Mobile data. Thanks to service providers such as Reliance Jio, now a days, they are easy on our pockets too.

But, most of the contents available in India are in English and only 12% of Indian population understands English. How are we going to address this issue? How can every Indian have access to Internet and technology advancements, irrespective of the languages they speak?

The only way to go forward is to have multi lingual vernacular support with the regional language contents. Smart businesses have already started to recognise the importance of going local in India. Google today supports Hindi, Gujarati, Marathi, Bangla, Tamil and a few more Indian languages. Facebook and Pinterest too launched their Hindi versions. Even though there are very few businesses who are supporting Indian regional language contents, the recent data shows that there are about 127 million local language content consumption in India.

DheeYantra Research Labs, have been working on an Artificial Intelligence based product, dhee.ai, to help businesses go local with their Indian vernacular solution. dhee.ai is a cognitive conversational agent such as Watson from IBM, Siri from Apple or Alexa from Amazon, but built for Indian ecosystem.

The USP of dhee.ai lies in its ability to understand and communicate in Indian regional language, backed by our patent pending technologies. DheeYantra’s dhee.ai replies to customer queries in their own language.

Businesses are taking help of dhee.ai to engage with their customers, talking to them in their own language. The solution comes in a fully hosted SaaS model and there are subscription plans available for businesses of all sizes, right from start-ups to large enterprises. Mail now to contact@dheeyantra.com to know more on how your business can benefit from dhee.ai.

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Co-founder & CEO, DheeYantra Research | AI | Chatbots | Indian Regional Languages | NLP | Deep Learning | www.dheeyantra.com | Conversational AI

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