I was interviewing a fellow researcher, and he said something very memorable about his philosophy.

An emerging new discipline that has taken its name with a nod to…

Empathy — Don’t just walk a mile; be their lawyer

I am a design researcher and strategist. I practice customer-first mentality as a religion. Influencing clients who do not value customer research is an every- project battle.

“We know what our customers want; We want to delight them by building it…

This question can be seductive or sobering! It entirely depends on how fast you fall in love with solutions instead of problems.

This question is a lot of work. Don’t even try to answer before you ask more questions!

When it was my turn, it was clear that I needed to understand more before trying to…

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