Vidhya Sriram
Aug 27, 2017 · 1 min read

Retention metric: # of customers who renewed subscription

Signal : Usage or engagement with key features that mattered to this segment. sometimes, DAU/MAU (stickiness) works for a more mature product.

This signal is the driver of the larger metric. More like KPIs

Goal: To learn if the value proposition is complete for the user / To know if our product offers the right value as perceived by the customer

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