Michael FirninTowards Data ScienceHow to Make Real-Time Machine Learning Work for User JourneysWhy combining in-session and historical behavior is the right approach for B2C organizationsAug 25, 2021Aug 25, 2021
Michael FirninTowards Data ScienceData Science for Ad Segments : Moving Beyond Look-Alike ModelingSegment Classification, Conversion Predictions, and Uplift ModelingApr 27, 20211Apr 27, 20211
Michael FirninTowards Data ScienceWhy Every Marketer Should Consider Uplift ModelingPredicting the future is helpful. Predicting what strategies you should take to influence the future is better.Dec 8, 20202Dec 8, 20202
Michael FirnAutomatic Feature Engineering for Better, Faster ML ModelsAny data scientist will tell you that data wrangling is most of the battle when it comes to Machine Learning. Your business may have a…Oct 15, 2019Oct 15, 2019
Michael FirnBuild Your Own Purchase Propensity Model in Under 5 MinutesBy Michael FirnOct 1, 2019Oct 1, 2019
Michael FirnComplex Feature Engineering with a Simple UI — VidoraBy Michael FirnSep 25, 2019Sep 25, 2019
Michael FirnMachine Learning without the Data Wrangling — VidoraBy Michael FirnAug 26, 2019Aug 26, 2019
Michael FirnHow Anybody can Build a Predictive Customer Churn Model in Less Than One Dayby Michael Firn (Product Manager)Jul 13, 2019Jul 13, 2019