PAWSEEKR, your best friend is waiting for you.

Renato Vieira
Jul 24, 2017 · 3 min read

Mobile App & UI Library

1. Project Goals

My second project was to create an engaging, impactful and well-designed UI Library and apply it to the supplied wireframes, research and information of your specific application and target audience.

On this projetc I had to work as team with my classmate Tanya who is a great person and very professional to work.

Even working together, each of us should have our own project and in the end we would present together as a team.

2. Mobile Appplication Design Brief

Each dog has a personality and heart of its own. The current options for finding and adopting a dog are often tedious, limited and impersonal. PawSeekr enables users to locate their ideal dog, educate themselves on ownerships must-knows, pet personalities, and all of the steps a user needs to take to own a dog that perfectly matches them.

Target audience was directed to male or female betwenn 25–35 y/o and it is especially for creative or community-related professionals.

3. Tools

Hand-drawing, Sketch and InVision.

4. Process of Creation and Execution

Especially because I love dogs and because I’ve been living with dogs for so many years, I put my heart on this project.

I believe that people decide to adopt a dog because they want a companionship for themselves, for their sons and especially because they are looking for a new friend and a new family member.

After researches I decided to use feeling on my art direction to capture the heart of the audience.

5. Mood Board

On my mood board, I believe I was already going on a very cute direction especially using colors, dogs photos elements that shows a cute, friendly and loving feeling.

6. Stile Tile

My style tile is an evolution of my mood board with more informations and direction.

After trying typefaces and colours, my direction was more defined and even without considerable ability on softwares (Photoshop, Sketch and Illustrator) I had good way to go.

7. Stile Guide

This style guide shows all elements that you can find on the wireframes.

8. Mobile App Design

After too many researches and opinions of my classmates about colours, mood and feelings, I developed a very cute project. It looks simple, very cozy, real, kind, loving, friendly, inviting and makes you want to hug a puppy.

Even with all obstacles and improvements that I have to make, I consider the design something very close to what I want and to what I consider that people looks when they decide to adopt a dog.

InVision: click here

9. Conclusion

Great experience that made me stronger. I’m in love with everything and this is my way.

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