Supplier of Green Coffee Offering Direct Trade

Vietnam coffee export
4 min readOct 21, 2022

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Direct Trade coffee is a way for coffee roasters to buy coffee directly from the source (farm) without going via an exporter or importer as an intermediary. So how do you comprehend direct trade? Which direct trade-certified green coffee provider is there?

Describe direct trade

Coffee roasters who buy directly from producers, avoiding both traditional vendors and middlemen as well as certification control organizations like Fair Trade, refer to this practice as “Direct Trade.” They develop respectful and mutually productive connections with farmers and producers who grow coffee on-site.

They choose to engage in “Direct Trade” because they are dissatisfied with and do not trust third-party certification programs like Fair Trade; instead, they prefer to directly control more aspects, such as coffee quality, social issues, and environmental concerns, without delegating responsibility to and in accordance with the standards of any one particular third party.

Instantaneous Direct commerce

Here is a rundown of the Direct Trade program’s most salient features before we go into live trading.

There isn’t a single, universal Direct Trade certification that can be independently confirmed, and there isn’t a regulatory agency that sets, oversees, or upholds Direct Trade standards.
A sourcing strategy known as direct trade seeks to promote supply chain transparency, particularly with regard to the technique used to pay farmers (known as farm prices).
Whether or not a long-term contract is signed, there is frequently an expectation of long-term commitment in direct trade in general — a relationship.

In a perfect environment, as it incorporates pricing transparency and traceability, it is growing in popularity in terms of risk sharing.

What you must understand about direct trade

The direct elimination of “intermediaries” in the supply chain is one of the main expectations of direct commerce. It is not true that the streamlined business transaction between the farmer and the roaster that produces coffee miraculously eliminates the need for a middleman. correctness. Both the export and the import of coffee are constant. Regardless of who purchases the coffee, where, or how, these intermediaries are required.

Additionally, while the largest roasters can import their own products, very few of them can export. This falls short of the expectations of Farmer-Roasters, who are too optimistic for the near future.

Do you prefer direct trade coffee?

Whether direct commercial coffee benefits producers is a hotly contested topic, with arguments made on both sides of the issue. There are a few factors you may look out for before selecting one, even if we can’t say for sure whether direct commercial coffee is better or worse than coffee supplied through other commercial sources. selecting their coffee:

Paying greater prices promotes quality improvement and enables farmers to reinvest in their operations, families, and communities, all of which have significant positive effects. Giving is more than just indulging in a tasty beverage.
For coffee producers, long-term trading partnerships are more advantageous than a single sale and searching for new customers constantly.
Being dedicated to being a dependable partner entails “accepting good with bad, disease and health,” as Cafe Imports’ founder and partner Andrew Miller frequently says.
There is no substitute for the ability to share information, hold face-to-face conversations, and interact with the individuals we all work with in order to sustain a true partnership over time.

The fact that anyone can technically sell “direct trade” coffee is both a blessing and a curse for the movement. However, if you are dedicated to transparency and are interested in creating your own set of verifiable, quantifiable, and pertinent standards, we would be happy to work with you in any way we can to create a more equitable coffee industry for all.

Helena Coffee Helena., JSC is a reputable coffee company that specializes in delivering roasted and ground coffee beans, pure clean powdered coffee, for the benefit of customer health and sustainable development. Helena Coffee is a Direct Trade Certified Green Coffee Supplier.

Produced by farmers in accordance with safety standards: clear provenance, no use of chemicals in farming, and health assurance from growing.
No mass harvesting of ripe and young coffee cherries is done: To guarantee consistent quality in the roasted coffee beans, the company collects ripe cherries separately, removing deep and blackberries.

German standards-compliant semi-hot-air technology is used in contemporary coffee roasting. When washing roasted coffee by hand, upgrade the multi-stage filtration system to include a dust filter, husk filter, light grain filter (damaged, moldy), and husk filter after roasting. This will ensure the coffee is free of impurities and won’t be burned by the husk.

The roasters at Helena Coffee Company are skilled in export standards.
Helena coffee is produced exclusively from pure, high-quality coffee beans; no additions, chemicals, or flavorings are used in its production. Pure coffee beans have a high concentration of nutrients that are good for your health, make you feel refreshed, and have a natural bitterness that comes from the coffee itself as well as the alluring aroma of roasted coffee beans.

The Helena coffee firm is prepared to produce and process coffee lines that best satisfy clients’ needs in addition to the standard coffee beans & powder lines.

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Vietnam coffee export

Helena Coffee Processing & Export in Vietnam | Helena., JSC is a Vietnamese coffee exporter, manufacturer & supplier.