Directing Online Gazes to Business Opps

Getting that Online Profile together.

Some people catch a lucky break. An email from nowhere asking if they’d be interested in participating in an event. A decade ago this used to happen to me on a regular basis.

There were key areas I was busy in, such as: “video journalism” and “innovation” and it helped too that a profile from Apple meant, if you googled, say Apple Innovations, my name would pop up on page .

But invariably this wasn’t the clincher. In online click-flow cycle, what often people did next was to google my name “David Dunkley Gyimah” or even “David Giymah”, “David Gymiah” and heaven knows how many other permutations,

Human behaviour, and I wager you’ve done this often too, means you’ll scour the first couple of entrants on the first page. Anything beyond that becomes a test of your resilience about your search. When you’re busily scoping, the act of searching can be mercilessly reduced to series of swift impulses.

Today, this search for talent was acutely turned upside down and it’s revealed some observations. On Monday, an industry professional and I are joining forces for a stimulating project involving Britain’s top talent. I have kept it vague enough, as to not draw attention to it, until it’s completed.

In the process, and in line with the criteria we’re framing for the project, I set out to search for recent graduate talent from recommendations colleagues had provided via a list of names.

More often than not each time I typed in a name, either there was scant information about the subjects on the first page, or a linkedin page. The absence of any information, meant I did what most of us do. After some browsing — name surfing — I moved on. Shame! The Linkedin pages offer a paradox. Linkedin rightly has positioned itself as the online business par par excellence, and a well completed profile works wonders, but it still has a visible achilles.

Linkedin works for an audience seeking to access information, framed much like a CV. All being equal, the words go to work. In you want to express yourself visually and aesthetically, Linked homogenises this experience.

I’m not suggesting do away with linkedin, I’m suggesting until as such time as they are utterly moribund, populate that page with your name, with a website which allows for artistic expression. Control how you want browsers to perceive you, form an opinion of you, and above all make a call to action based on positive sentiments they pick up from your site — which by the way can house all those related social media outlets and more.