
Jakob’s law was invented by Jakob Neilsen, a user advocate. This law states that your users prefer your website to work in the same way as other websites. For instance, if your website has lots of content, there should be a search function, your website …
…ogy principle that is named after two psychologists, William Edmund Hick and Ray Hyman, states that the more options available for the users, the longer time it will take for them to make a decision.
Choices seem to be good but a great UX design should remove all the clusters and help user fix a pr…