Vikas Sharma – Medium

Vikas Sharma

Agile Solutions for Modern Data Warehousing

In data warehousing, agility is the key to orchestrating flexibility amidst complexity.

6 min readSep 7, 2023

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Agile Solutions for Modern Data Warehousing

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Vikas Sharma

Phases of a Voice of customer program

Gathering customer feedback is a mainstay in business and a well-designed voice of the customer (VoC) program is a necessity for any…

5 min readApr 1, 2021

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Phases of a Voice of customer program

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Vikas Sharma

Methods to capture Voice of Customer data

The difference between successful and non-successful businesses is that the former understand their customer.

5 min readFeb 13, 2021

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Methods to capture Voice of Customer data

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Vikas Sharma

Five voice of the customer best practices for business success

There are many technical solutions available in the market to capture customer needs, expectations, and their experiences with the…

3 min readFeb 7, 2021

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Five voice of the customer best practices for business success

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Vikas Sharma

Four Myths of Voice of Customer

Most customer experience leaders say that they have active VOC programs in place by tracking NPS, asking their customers to complete…

3 min readJan 31, 2021

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Four Myths of Voice of Customer

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Vikas Sharma

Know the pulse of your customers by Voice of a Customer program

Poor customer experiences result in a loss by businesses because of defections and abandoned purchases, and people are twice as likely to…

4 min readJan 12, 2021

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Know the pulse of your customers by Voice of a Customer program

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Vikas Sharma

Customer touchpoints: A primer to improve customer experience

Every business wants to improve customer experience, but unless you have your customer in mind at every touchpoint, there’s a high chance…

4 min readNov 29, 2020

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Customer touchpoints: A primer to improve customer experience

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Vikas Sharma

Customer Journey Mapping: Creating a Target customer persona

Targeting customers accurately is no walk in the park, especially in these days of heightened competition. It takes keen business acumen…

4 min readNov 22, 2020

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Customer Journey Mapping: Creating a Target customer persona

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Vikas Sharma

User Experience versus Customer Experience

This is an “Age of customer” and we come across different buzzwords related to customer-centric initiative, however the two of them have…

4 min readSep 20, 2020

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User Experience versus Customer Experience

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Vikas Sharma

Experience map versus Journey map

Experience mapping and journey mapping are sometimes used interchangeably, and there are certainly some elements in both that overlap…

4 min readSep 16, 2020

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Experience map versus Journey map

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Vikas Sharma

Vikas Sharma

I am a customer experience enthusiast with mission to discover customer experience challenges and designing programs that really delight customers.

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