Statistics of OnlyFans Platform in 2024

OnlyFans is a content subscription service that has transformed the way creators interact with their fans and monetize their work. Since its launch in 2016, the platform has grown from a niche service to a global phenomenon, especially during the COVID-19 pandemic in 2020. This article delves into the key statistics surrounding OnlyFans, providing insights into its user base, creator earnings, content types, and the platform’s overall impact.

Key OnlyFans Statistics for 2024

• Registered Users: As of 2024, OnlyFans boasts over 120 million registered users.
• Content Creators: The platform has more than 2 million content creators as of August 2021.
• Monthly Active Users: OnlyFans averages around 420 million monthly active users, according to SimilarWeb.
• Daily Active Users: Approximately 1.25 million users log in daily.
• Revenue Growth: OnlyFans saw its revenue skyrocket from $375 million in 2020 to an estimated $2.5 billion by 2022.
• Payouts to Creators: Since its inception, OnlyFans has paid out over $5 billion to its creators.
• Top Earners: Some creators on the platform have reported earnings of over $200,000 per month, with top accounts potentially earning much more.

Understanding OnlyFans: A Platform for Monetization

The primary purpose of OnlyFans is to enable creators to monetize their content by sharing it with subscribers for a monthly fee. This model allows creators to build a more personal connection with their fans while earning income from their work. The platform accommodates a wide range of content types, from music and fitness to adult content, which has become particularly associated with the service.

Creators on OnlyFans can also earn additional revenue through tips, pay-per-view content, sponsored content, and paid messages, adding layers to their income streams beyond subscription fees.

Earnings on OnlyFans: A Mixed Bag

Earnings on OnlyFans vary significantly:

• Average Earnings: According to surveys, the average creator on OnlyFans earns around $180 per month. However, this figure can be misleading, as income distribution on the platform is highly unequal.
• Top Earners: The top 1% of creators earn 33% of the total income, while the top 10% command 73% of the platform’s earnings. This means that while some creators earn millions, many others earn modest amounts.
• Median Income: The median account earns about $151 per month, after OnlyFans takes its 20% cut.

User Demographics and Distribution

OnlyFans has a diverse and expansive user base:

• Global User Base: By 2023, OnlyFans had around 170 million registered users, with 500,000 new users joining daily during peak periods.
• Age and Income: The average OnlyFans user is 29 years old with an income of around $42,000 per year.
• Gender Distribution: The platform’s users are predominantly male, with 60% of the user base consisting of men, while most content creators are women.

Country-Specific Statistics

OnlyFans’ user distribution is notably skewed towards certain countries:

• United States: 43.15% of users are from the U.S.
• United Kingdom: Accounts for 5.95% of users.
• Canada: 4.99% of users hail from Canada.
• Australia: 3.36% of users are from Australia.

In January 2024, the platform recorded over 455 million visits from U.S. users alone, outpacing visits from Canada, the U.K., and Australia combined.

Content on OnlyFans

The platform’s content is diverse, but certain types dominate:

• Photos: 74.9% of creators offer images to their subscribers, making it the most popular content type.
• Videos: Following closely, 62.5% of creators provide video content.
• Subscription Prices: The average subscription price is $16.49 per month, with the most common range being $10 to $20.

Impact and Controversies

OnlyFans has had a significant impact, particularly in the adult entertainment industry, where it has become synonymous with adult content. Although the platform attempted to ban adult content in 2021, it quickly reversed this decision after backlash from both creators and users.

While OnlyFans has provided a lucrative income source for some, it has also been criticized for promoting sexually explicit content and potentially contributing to financial instability among creators, who may not find the platform as reliable as anticipated.

Conclusion

OnlyFans has grown exponentially since its debut, with a user base that spans the globe and a creator community that has earned billions. Despite its success, the platform faces challenges due to its association with adult content and the uneven distribution of income among creators. Nevertheless, OnlyFans continues to evolve, exploring new features and markets that could drive further growth.

As the platform moves forward, it will be interesting to see how it balances its creator-centric model with the broader challenges of maintaining a sustainable and inclusive digital environment.