Clickfunnels 2.0 Review (2024) — Pros and Cons

Victor Chisom Frank
8 min readApr 2, 2024

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In the ever-evolving world of online entrepreneurship, having the right tools at your disposal can make all the difference.

Clickfunnels, the brainchild of marketing guru Russell Brunson, has long been hailed as a game-changer in the realm of sales funnels and landing page creation.

Now, with the release of Clickfunnels 2.0, the platform has undergone a monumental transformation, elevating it to an all-encompassing ecosystem for online business success.

What is Clickfunnels 2.0?

At its core, Clickfunnels 2.0 is a robust, feature-rich platform designed to streamline and optimize every aspect of your online business operations. From crafting captivating sales funnels and landing pages to building ecommerce stores, managing customer relationships, and even creating and selling online courses, this tool consolidates a multitude of functionalities into a single, user-friendly interface.

Quick ClickFunnels 2.0 Features

ClickFunnels 2.0 boasts a significant leap from its predecessor, offering a plethora of features designed to streamline your marketing and sales efforts. Let’s delve into some of the key highlights:

Intuitive Drag-and-Drop Builder

ClickFunnels 2.0 retains the user-friendly drag-and-drop interface that made the original version so popular. Building landing pages, sales pages, and membership sites becomes a breeze, even for those with no prior coding experience.

Revamped Funnel Templates

Gone are the days of limited design options. ClickFunnels 2.0 offers a wider variety of modern, customizable templates to cater to diverse business needs. Whether you’re launching a webinar, promoting a product, or building an online course, there’s a pre-designed template to kickstart your project.

Enhanced Workflow Automation

ClickFunnels 2.0 introduces “Workflows,” a powerful automation engine that allows you to set up automated email sequences, trigger actions based on user behaviour, and personalize the customer journey. This streamlines follow-up processes and saves you valuable time.

Integrated CRM System

Managing customer relationships just got easier. ClickFunnels 2.0 boasts a built-in CRM system that centralizes all your customer data, interactions, and communication history. This fosters stronger client relationships and personalized marketing strategies.

Membership Site Builder

ClickFunnels 2.0 empowers you to create and manage membership sites seamlessly. Deliver exclusive content, and gated resources, and manage subscriptions efficiently, all within the same platform.

Built-in Video Hosting

Stop juggling between multiple platforms! ClickFunnels 2.0 allows you to host your videos directly within the platform. This eliminates the need for third-party providers and simplifies video integration within your funnels.

Zapier Integrations

ClickFunnels 2.0 integrates with Zapier, a powerful automation tool that unlocks even more possibilities. Connect your ClickFunnels account with a vast array of third-party apps and services, further extending the platform’s functionality.

Analytics and Reporting

Data-driven decision-making is crucial for marketing success. ClickFunnels 2.0 provides comprehensive analytics and reporting tools to track your funnels’ performance, identify areas for improvement, and optimize your marketing campaigns for better results.

Improved User Interface

Navigating through features is now a smooth experience. ClickFunnels 2.0 boasts a modern, user-friendly interface that makes finding the tools you need a breeze.

Free Training and Support

ClickFunnels 2.0 doesn’t leave you hanging. The platform provides access to extensive training materials, tutorials, and a dedicated support team to help you navigate the platform and answer any questions that may arise.

Pros of ClickFunnels

The Power of an All-In-One Solution

One of the most significant advantages of Clickfunnels 2.0 is its ability to eliminate the need for multiple, disparate tools.

In the past, entrepreneurs often found themselves juggling various software solutions for different aspects of their business, leading to integration headaches, increased costs, and inefficiencies.

With Clickfunnels 2.0, however, you have a centralized command centre that seamlessly integrates all the essential components you need to thrive online.

Unleashing the Potential of Sales Funnels

At the heart of Clickfunnels 2.0 lies its powerful funnel builder, a feature that has been a cornerstone of the platform since its inception.

With an intuitive drag-and-drop editor and a vast library of pre-designed templates, creating compelling sales funnels has never been easier.

Whether you’re looking to capture leads, nurture prospects, or drive conversions, Clickfunnels 2.0 empowers you to craft seamless experiences that guide your audience through every stage of the buyer’s journey.

Building Engaging Websites and Landing Pages

In addition to its renowned funnel builder, Clickfunnels 2.0 introduces a robust website builder and landing page creator.

With a diverse selection of customizable templates and a user-friendly interface, you can effortlessly design stunning websites and attention-grabbing landing pages that seamlessly align with your brand identity.

Say goodbye to the limitations of traditional website builders and embrace the flexibility and versatility of Clickfunnels 2.0.

Mastering Ecommerce and Course Creation

For entrepreneurs seeking to venture into the realms of ecommerce or online education, Clickfunnels 2.0 has got you covered.

The platform’s comprehensive ecommerce features allow you to establish a fully-fledged online store, complete with product management, checkout optimization, and secure payment processing.

Meanwhile, the integrated course builder empowers you to create and sell engaging online courses, leveraging the power of membership sites and email marketing to nurture and retain your students.

Streamlining Customer Relationships

Effective customer relationship management (CRM) is crucial for the success of any business, and Clickfunnels 2.0 excels in this domain.

With its robust CRM capabilities, you can effortlessly track leads, manage customer interactions, and cultivate long-lasting relationships.

From sales pipelines to customer support, Clickfunnels 2.0 ensures that no stone is left unturned when it comes to delivering exceptional customer experiences.

Unleashing the Power of Analytics and Optimization

In the digital age, data-driven decision-making is paramount, and Clickfunnels 2.0 provides you with the insights you need to continually optimize your strategies.

With its comprehensive analytics suite, you can delve into real-time performance metrics, conduct A/B testing, and identify areas for improvement across your sales funnels, landing pages, and marketing campaigns.

By leveraging these powerful analytics tools, you can make informed decisions that drive growth and maximize your return on investment.

Collaborative Workflows and Team Management

For businesses operating with teams, Clickfunnels 2.0 offers a seamless collaborative experience.

With features like simultaneous page editing and team collaboration tools, multiple stakeholders can work together in real time, streamlining workflows and fostering efficient communication.

Additionally, granular access controls ensure that team members have access to only the tools and functionalities they need, enhancing security and minimizing potential risks.

Elevating Your Content Strategy

In today’s content-driven landscape, having a strong online presence is essential.

Clickfunnels 2.0 recognizes this need and equips you with a blog builder, allowing you to create engaging, SEO-optimized content that drives organic traffic and establishes your brand as an authority in your niche.

With seamless integration into your website and sales funnels, your content strategy becomes a driving force behind your overall marketing efforts.

The Clickfunnels 2.0 Ecosystem

Beyond the core features mentioned above, Clickfunnels 2.0 offers a comprehensive ecosystem of tools and resources designed to support your online business journey.

From marketing automation workflows and checkout funnels to community building and domain management, this platform leaves no stone unturned, ensuring that you have everything you need to succeed within a single, cohesive environment.

Pricing and Accessibility

With its wealth of features and functionalities, you might expect Clickfunnels 2.0 to come with a hefty price tag.

However, the platform offers a range of flexible pricing plans to accommodate businesses of all sizes and budgets.

Starting from $147 per month for the basic plan, you can scale up to the Pro and Funnel Hacker plans, unlocking additional features and resources as your business grows.

Also See: Best Funnels Builders Similar To Clickfunnels

Cons of ClickFunnels

While ClickFunnels 2.0 packs a punch with its features, it’s not without limitations. Here are some potential drawbacks to consider:

Limited Email Marketing Features

While ClickFunnels 2.0 offers basic email marketing functionalities through Workflows, it may not be suitable for businesses with complex email marketing needs. Integrating with a dedicated email marketing service might be necessary.

Pricing Structure

ClickFunnels 2.0 follows a subscription-based pricing model, which can be a significant cost factor for startups or businesses on a tight budget. Consider the return on investment (ROI) before committing to a plan.

Learning Curve

Despite its user-friendly interface, ClickFunnels 2.0 still has a learning curve. Mastering all the features and building complex funnels might require time and dedication, especially for beginners.

ClickFunnels 2.0 vs. The Competition

Leadpages

Known for its user-friendly interface and landing page creation capabilities, Leadpages might be a better fit for businesses solely focused on lead generation and simple landing pages. However, it lacks the comprehensive sales funnel functionalities and built-in features offered by ClickFunnels 2.0.

Kartra

Kartra positions itself as an all-in-one marketing platform, offering features similar to ClickFunnels 2.0, including email marketing, video hosting, and membership site creation. However, ClickFunnels 2.0 might have a slight edge in terms of funnel-building ease and community support.

Unbounce

Specializing in landing page creation and conversion optimization, Unbounce could be a good alternative for businesses that prioritize high-converting landing pages. However, Unbounce doesn’t offer complete sales funnel building capabilities or integrated functionalities like ClickFunnels 2.0.

Kajabi

If your primary focus is on online courses and membership sites, Kajabi might be a strong contender. It offers robust course creation tools, content delivery features, and student management functionalities. However, ClickFunnels 2.0 provides more flexibility in terms of funnel design and marketing automation.

Who Should Consider ClickFunnels 2.0?

ClickFunnels 2.0 shines for businesses that want an all-in-one solution for building sales funnels, managing leads, and nurturing customer relationships. It’s particularly well-suited for:

Entrepreneurs and Startups

The user-friendly interface and drag-and-drop builder makes it easy to create professional funnels without needing coding expertise, perfect for bootstrapped businesses.

Ecommerce Businesses

ClickFunnels 2.0 streamlines the sales process for online stores, allowing you to create product launch funnels, upsell sequences, and manage customer accounts efficiently.

Consultants and Coaches

The platform empowers you to build membership sites, deliver online courses, and automate email marketing sequences, making it ideal for knowledge-based businesses.

Agencies and Marketing Professionals

ClickFunnels 2.0 helps agencies manage client projects, create high-converting funnels, and generate leads effectively.

Is ClickFunnels 2.0 Right for You?

ClickFunnels 2.0 offers a powerful suite of tools specifically designed to streamline the sales funnel process. But before diving in, it’s crucial to assess your specific needs and budget. Consider the following factors when making your decision:

  • Your Business Model: Does ClickFunnels 2.0 cater to your core business needs? If email marketing automation or complex course creation is essential, you might need to consider integrating with additional tools.
  • Your Technical Skills: While ClickFunnels 2.0 is user-friendly, building complex funnels might require a learning curve. If you’re not comfortable with technology, explore the platform’s resources and support options thoroughly.
  • Your Budget: Subscription fees can add up. Weigh the cost of ClickFunnels 2.0 against the potential return on investment for your business.

See Also: Beehiiv vs Systeme 2024: [Which Is Better For Email Marketing?]

Conclusion

ClickFunnels 2.0 isn’t a one-size-fits-all solution.

However, for businesses seeking a comprehensive sales funnel builder with a user-friendly interface and built-in features, it emerges as a strong contender.

Consider taking advantage of ClickFunnels 2.0’s free trial to explore the platform firsthand and see if it aligns with your marketing goals.

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Also Read: ClickFunnels vs. Systeme.io: Which is the Best Tool for Your Business?

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