The ironic reality is that the best way to be seen is by minding your own business. It’s by spending time cultivating energy in yourself so that you become so interesting in your own way that it not only stands out, but it’s impossible to ignore. That’s what creates the difference.
…t this conundrum is that innovation is much more expensive than simply rearranging the deck chairs. Developers under management’s schedule-gun will tell designers that, “We can’t build that. It’s technically impossible.” Translated into English, it means, “I would have to write original code rather than using something pre-written, and it means all of the risk, danger, time, and cost would be on my head. There’s no way I’m going to take that bullet for some unproven ‘user need’.”