Spacial Photography, Marketing, and As The World Turns … Literally
In the world of marketing, things are changing, and changing fast. With “attention” being the chief commodity in a super fast, hyper content world, breaking through is becoming increasingly difficult. Marketers are challenged wth 1. Getting attention, 2. Keeping attention (for about the time it takes an individual to read 140 characters or less), and 3. Deliver on the promise of “meaning” OR at least “relevance”.
Creating compelling content is an art, a craft, and as marketers fight for attention, the ability to understand the “new canvas” is critically important. Social Media increased the speed of communication and consumes are afforded the gift of “choice” in “message saturated” world. The new canvas is intimate and personal, and for some it’s the daily news feed on Facebook, and for some it’s the fast paced bite sized nuggets of awesome that finds their way to Twitter. For those that enjoy consumig eye candy, Instagram has become a fresh new canvas that gives marketers the ability to deliver visual context to the brand narrative.
What happens when we can leverage the speed of Twitter, the tagging, and context depth of Facebook, and the visual dimension of Instagram? What happens when we can capture images that were once bound to 2 dimensional space, and we broaden thier scope to a 3 dimensional landscape that can be navigated on a mobile device? Spacial Photography makes this possible, and thanks to the pioneers of the emerging space Fyuse, these “what if’s” have become a very “now” reality. The ability to capture, edit and deliver spacial photography to an array of social networks is a provocative proposition, and marketers who are on the bleeding edge of understanding the technology will win moving forward.
Before I continue, I want to share a spacial photo that I took this morning of a favorite cafe’, Catalina Cafe’ in Tallahassee, Florida:
Immediately, you should understand why I am excited about this technology. For destination and product marketers, there are the obvious benefits of spacial photography technology. The ability to grab a 180–360 degree photo and share that photo throughout the “social sphere” is a powerful idea. Tracking and monitoring a spacial photography marketing campaign would be very similiar to tracking an Instagram or Twitter campaign, however; there is a powerful hashtag, weblink and mention component that is embedded directly INTO the photo it’s self.
Being able to see the world around us in 180 and 360 degree, “bite sized” nuggets is cool. Marketers, AKA “Content Creators”, AKA “Sorytellers” will serve themselves well, when they start serving us deeply contextual, spacial photography content to chew on.