Marketing Podcasts To Learn From (Part 1)
In case you weren’t aware…
One main area I do focus on though is the Marketing category, which covers a LOT of bases.
In no particular order you will find below my personal recommendations for shows I both enjoy AND find tons of value in listening to on a regular basis. You’ll probably wonder, “Hey…this doesn’t look like iTunes!” And that’s because in 2016 I switched podcast apps from iTunes and Stitcher to my new favorite podcast/news platform, Otto Radio. My buddy Adam Leidhecker turned me on to Otto when he started there as their Director of Social Strategy, and I’ve been hooked ever since. (The only thing I’m waiting for them to add is a sleep timer, but that’s not a huge deal. I work around it lol)
So without further delay, here are my favorite marketing-related shows to spend time with and learn from…
Marcus’ podcast was one of the very first I ever found and listened to for marketing information and education. His personal story is well-known in the industry and also outside of it (its a show-stopper). The show often is just him (although he’s started having more and more guests), usually recording at 1am EST, talking about the latest and greatest in content and inbound marketing and SEO with some social media peppered in at times. Listeners around the globe send him emails that often times end up being read on the show, and they almost always are about how they used a tactic or strategy that succeeded for their business that Marcus discussed or suggested on the show.
Next to Marcus’ show, this podcast by the CEO of Casual Fridays holds the most tenure in my life and list. Three or so years ago I think I found the show in iTunes because, well…the title is definitely keyword-friendly when searching for info on social media lol. That being said, I’ve kept listening over the years not only because of the knowledge that Tyler has himself, but also because he gets top-notch guests. The people that he invites on the show are almost always ones that are actually DOING things for brands or their own business and can talk to specific strategies working or not.
Favorite Episode: “How Southwest Airlines Led with Social Media to Emerge From a Crisis”
This one is a bit different but only because, while I definitely am a big fan of Gary Vee, I tend to not actually listen to his stuff here on his “audio experience” but instead watch it all either on YouTube, Facebook, or other video spots. But at least I know if I DO want to (or have to) just listen, this alternative exists. No one else replicates the same combination of knowledge, foresight and intensity that Gary has. The added bonus is that he is constantly relating the marketing world to the startup world, which for me (and really because of him) has become of huge importance lately.
Favorite Episode: “Fireside Chat w/VaynerMedia Interns”
The first truly brand-sponsored show on this list, its also the newest listed here. Buffer is on its third try with a regular podcast (not unusual at all) and I think they’ve nailed it this time. Much like the Social Media Social Hour above, Buffer brings in true practitioners from inside the industry to talk about things they’re seeing and doing in their daily work.
Favorite Episode: “Inside NASA’s Social Media w/NASA Social Media Manager, John Yembrick”
More in part 2 to come!
Originally published at notaguru.co on January 13, 2017.