Critical Question 2: why YouTube show opposite trend with other public media transformation

Question: why YouTube show opposite trend with other public media transformation

Answer:

There are three concern make YouTube show opposite trend with other pubic media that transform from Volunteer contributors to paid staff. The major concern is the copyright of video. The following concerns are quality concern of video and the video updating frequency.

To consider the video copyright, as an online video share platform, some of the users may publish infringing videos. This make YouTube charge by the right-holders cause a huge loss of YouTube business. However, paid staff system can encourage the production of original video on YouTube and even some of the music company willing to set up an official channel on YouTube for their own profits. These can help YouTube prevent the litigation and also enlarge the business of YouTube by the cooperation with the other company.

To consider the video quality, a high video quality standard can help maintain the competitive force of YouTube. YouTube was limited by the single functioning. To overcome the barrier, it is necessary to highlight their superior criteria. Therefore, YouTube provide some reward to encourage publisher enhance their video quality. Some of the outstanding video producers even develop a channel on YouTube for their own business. Those “YouTuber” create a new motivation that forms a new linkage between users and YouTube. It helps YouTube have a further development on their superior criteria. It shows a mutual benefit between users and YouTube.

To consider the video updating frequency, it is important for updating the new information in new media including YouTube to maintain their attractiveness. However, the updating frequency was limited by their unique feature. To overcome the barrier, YouTube provide some reward to exhibit the video updating frequency hence enrich the new information on YouTube. Then, people can find a huge amount of the video that related with their search so people can stay longer on YouTube for touching the new information. Therefore, this help for YouTube business by increase the number of users and the usage time of users.