Critical thinking question: Why Facebook doesn't follow the YouTube partnership program?
Question Why Facebook doesn't follow the YouTube partnership program?
To investigate the reasons of Facebook abandon the partnership program, we can observe the superiority criteria of Facebook.
Firstly, it is important for updating the new information or message in new media to maintain their attractiveness. It is easier and more convenience to publish a sentence or photo than a video as the time and resources for producing a video is relative higher. It makes the number of post published on Facebook drastically higher than the number of video published on YouTube. It leads the updating frequency and the amounts of message in Facebook are drastically higher than YouTube. Therefore, it is not necessary for Facebook to provide the reinforcement to users for exhibit the publishing.
Moreover, Facebook can be a platform for the communication between users by updating their current status. It forms a new social linkage of the users. This help reserve the old users and attract the new users for engage in the new social linkage. These leads the publishers on Facebook are drastically higher than YouTube. The high number of participants can bring high profit to Facebook in area of advertisement. Therefore, it is not necessary for Facebook to provide the reinforcement to users for attracting the new users and reserve the old users.
Lastly, Facebook is a multifunctional new media while YouTube can only playing the video or Live. The functions of Facebook, such as online game, status updating or even video uploading like YouTube, form a strong attractive force toward the users. Therefore, it is not necessary for Facebook to provide the reinforcement for recruiting the volunteer contributors.