interaction designer building things. currently decentralised exchange and co-working platform.
“It is remarkable how much long-term advantage we have gotten by trying to be consistently not stupid, instead of trying to be very intelligent.”
“A lot of success in life and business comes from knowing what you want to avoid: early death, a bad marriage, etc.”
What really made the principles work, was that we tailored them to our domain (music) and tied them back to our business goals, in terms that would resonate with non-designers.