Vinish Garg
An EEES (External Eye Experience Specialist) for Startups for Content, UX, and their goals. Founder @ContentHug @In23Hours. http://vinishgarg.com
Because until we give content its due, the world will still be plagued with confusing, poorly written interfaces; awful content marketing;
Your style guide’s missing something — and it’s big
John Moore Williams
39915
Content often does not get its due because the teams do not measure the (negative) impact of poor content. We have style guides for design because a brown color CTA button may not be pleasing to the eye and we know the impact. Unless we measure content (for impact, effectiveness, and ROI), we will not give its due.
