Filling a form is also about momentum. In many cases, I take a print out of my forms and ask a few personas in my team to fill the form. If they are struggling to fill it on paper (for clarity, space, momentum), I need to see the form design again.

A guardian of an intent. For the right investments in product teams for 360-Perspective on UX and CX. Co-founder Outcome conference. http://www.vinishgarg.com/

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