“Me-too” Content Strategy Leads to Failure
Myk Pono

To me, ‘Me Too content strategy’ is actually the absence of content strategy. When there is “me too” without an analytical approach towards the measurable goals, it means there is no strategy. So, lets call these as content production factories who are churning content only because they have men, money, and machines but they are not sure of the goals.

PS: Getting your house painted for the same colors, styling, contrast, and branded material as your neighbor has done deprives you of your own identity and positioning opportunity.