Content strategy is challenging for any organization. For a product company, getting started to connect the dots within the digital footprints of an organization, and then translate that energy into a content canvas can be an even bigger challenge. — I first read about product content strategy by the folks at Shopify (an example, another example), and later at Facebook (example), and Intercom (example).

We have a Github for code and a Figma for design. Do we have such a decentralized way to design the narrative? — Code and Design Peter Levin wrote in a recent post for Andreessen Horowitz and called the current decade as the decade of design. Peter writes: “Years ago, GitHub (where I was also on the board) reinvented the category of source code management and turned that model on its head — not only making…

Our work is changing fast. Our technology investments are relatively easier to measure now. New tools in data lakes or in customer interaction insights help the product leaders measure their work more closely now, they can plan for growth for the right metrics. It also means that more products are…

A couple of months ago, Nature Speaks announced a competition for nature writers. All eco-ventriloquists, insect whisperers, megafauna-fanatics, plant-people, biomimics, and mycologically-minded poets and language-artists were invited to participate. I do not see myself in any of these category but I felt challenged to participate in it. I submitted my…

If business argues for how and why of a message or an extra field on the sign up form and if it asks design to justify, this is not how design works. — In this post, I use the word designer for all product designers, content designers, interaction designers, and others in the adjacent disciplines who work on designing the digital products for interface, architecture, content, and the business itself.

Organizations should provide the incentives to the teams for their curiosity and not for the work. — We often see stories of brilliant product leaders who excelled in their roles although their organizations might not have grown in the similar proportion. …

A few weeks ago, Dan Brown asked this question on Twitter — “What is your go-to playbook for IA?”. Whether I am working on a UX or design project, or a content strategy or product marketing project, information architecture (IA) is the default schema in my digital work. I thought…

Users care for content utility more than the content usability. — Usability has been an important design criteria ever I can remember. There is a history of design usability studies that started in the 1980s (source). In the content strategy community, content usability was generally discussed for its usefulness to the audience. …

When I look at the 46 years, it has been more of luck and less of smart choices. — I rarely reflected on my birthday seriously till I was 40. I wrote about it when I turned: 41—I moved to 41-APAL 42—I applied for a license, and then 44—when it was a turn-on 45—The trajectory is changing In the morning today, I saw the wrinkles on my skin. The…