…o little and you get rusty. Spend too much time getting noticed, and there’ll be nothing to notice. A few years ago a very experienced designer, with an extremely high-profile client list explained to me why he’d won very few awards: “To win awards,” he said, “you have to design for awards. I’d prefer to win clients.”
IMHO, a designer have to resist the bad taste assaults from customers or co-workers. To guarantee quality, consistency, and give a strong and unique design direction. It take a lot of time, and authority, to be able to impose your designer views.