Introducing the User-Centered Design Canvas — Post Scriptum
Leszek Zawadzki

This is fantastic work Leszek and Alina, thanks for sharing it with us! As user-centered design evangelists in commercial enterprises, we are often challenged to merge UCD theories with the practical considerations of running a business. This is an excellent tool to do that!

I do have one question: For the first field on the UCDC called “Business” you indicate the field should contain the name or description of the analyzed company, organization, brand or product. Many of us work on initiatives that involve creating new to the world products and sometimes even new markets altogether — so in these cases what information would go into the Business field on the UCDC? (since none of that information is known yet).

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