Brain Reserve’s Mini Trend Analysis (Being Alive)

Being Alive

The picture above is a woman meditating in front of a nature scenery. Being Alive is a mother trend that Brain Reserve predicted to be happening right now in the society. We traced back what the trend means, how it evolved over time and why the trend emerged in the first place.


The Story Of Being Alive

According to BrainReserve, the trend Being Alive is about the growing awareness that good health extends longevity and leads to a new way of life.

What is longevity?

According to Merriam Webster dictionary, longevity is the length of time that something or someone lasts or continues.

In the recent years, the practice of meditation and martial arts have been adopted in Western lifestyle and culture, although first developed in the east. There is a belief that an infuse of Eastern holistic meditation is a better approach in extending life longevity compared to medication that are associated with toxic and synthetic chemicals.

The importance of being alive


Slide 2 — Dries Van Noten mixes the East and the West in his collections
Slide 3 — The rise of circular economy and sustainable fashion where the idea of environment longevity is stressed on
Slide 4 — Products which merge sports and health condition of the wearer
Slide 5 — Being Alive could also mean embracing age and be stylish even though you are not young anymore
Slide 6 — An example of how the trend has influenced fashion: Collaboration between Diet Coke and Jean Paul Gaultier

Group Innovation

In order to bring more awareness to the trend, we think of some ideas that can be done related to fashion:

Fashion and food collaborations
Scented Textiles
Trend Canvas — Group Discussion
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