I have a dog in this fight as I run what we call a ‘singles network’ called ekCoffee in India. While the article almost sounds like a marketing piece in the second half, I’m going to try to be objective about this.
The author’s analysis is flawed. As someone else correctly pointed out that it doesn’t matter if you have to buy invites because if they don’t get used when your interest is denied, it is just another race to the bottom. And most men will game the system due to the heavily skewed ratio and dating apps just being generally a more difficult place for any but the most desirable men. You just have to work it.
Tinder deserves kudos for the double blind matching on dating apps that they practically invented. But by coupling it with the ease of swiping they’ve altered people’s behavior entirely.
Props to Aisle for sticking to their position and buulding an app for the serious-minded as I do believe it’s a need. But I also know that the intentions of the app almost don’t matter anymore. Yes, if it’s a bit more of a serious app, you’ll self select a slightly more genuine pool of people but you need to make up for it with numbers, as it’s a numbers game end of the day. And Tinder blows all apps in this space out of the water on that count.
We are fairly new and are instead taking a gamble and trying something different. We are building a social space/network of sorts for single people. While dating is a huge aspect, we encourage people to connect for other reasons, including making new friends, activity buddies, and so forth. We are trying to build a singles scene where it’s less about the frenzy and more of a relaxed cafe where you meet and run into people, over shared interests and conversation topics. The idea is that should spawn more serendipity. /Endofmyplug